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Towards a Well-Balanced Quality Assessment of Electronic Media
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Author(s): G. Blaauw (University of Groningen, The Netherlands)and M. Pama (University of Groningen, The Netherlands)
Copyright: 2004
Pages: 4
Source title:
Innovations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-261-9.ch238
ISBN13: 9781616921255
EISBN13: 9781466665347
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Abstract
In the communication process between organizations and their external stakeholders, our society makes more and more use of electronic media. This article will examine in which way the quality of electronic media, especially websites of organizations, can be measured. First, we shall go briefly into the theoretical components involved in the assessment of the quality of websites. On the one hand, the perspective of organizations is an important issue. In using their websites, organizations have specific objectives, such as supplying information, offering services/products and the making of payments. On the other hand, the behaviour of the visitor, as the stakeholder of the organization, is an important factor as well.
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