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Book Chapter
Loredana Di Pietro, Eleonora Pantano (2013). Small and Medium Enterprises: Concepts, Methodologies, Tools, and Applications 18 pages.
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Book Chapter
Loredana Di Pietro, Eleonora Pantano (2013). Customer-Centric Marketing Strategies: Tools for Building Organizational Performance 18 pages.
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Journal Article
Shivani Saini, Jagwinder Singh (2020). International Journal of Asian Business and Information Management 27 pages.
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Book Chapter
Soojeong Lee (2013). Teaching Cases Collection 23 pages.
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Teaching Case
Soojeong Lee (2013). Teaching Cases Collection 23 pages.
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Book Chapter
Abu baker Ramadan Mohamed Hussain (2015). Handbook of Research on Managing and Influencing Consumer Behavior 26 pages.
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Book Chapter
Abu Baker Ramadan Mohamed Hussain (2012). Customer-Centric Knowledge Management: Concepts and Applications 21 pages.
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Book Chapter
Abu Baker Ramadan Mohamed Hussain (2019). Socio-Economic Development: Concepts, Methodologies, Tools, and Applications 27 pages.
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Book Chapter
Christopher M. Cassidy, Bongsug Chae, James F. Courtney (2005). Information Ethics: Privacy and Intellectual Property 23 pages.
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Book Chapter
(2013). Marketing Decision Making and the Management of Pricing: Successful Business Tools 20 pages.
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Book Chapter
Pauline Ratnasingam (2010). Strategic Information Systems: Concepts, Methodologies, Tools, and Applications 13 pages.
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Book Chapter
Fatih Pinarbasi (2019). Handbook of Research on Managerial Thinking in Global Business Economics 16 pages.
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Book Chapter
Navin Sharma (2004). Managing Data Mining: Advice from Experts 14 pages.
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Book Chapter
Valentina Chkoniya, Armando Mateus (2019). Smart Marketing With the Internet of Things 25 pages.
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Journal Article
Tomi Dahlberg, Anssi Öörni (2010). International Journal of E-Services and Mobile Applications 18 pages.
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Book Chapter
Tomi Dahlberg, Anssi Öörni (2012). Innovative Mobile Platform Developments for Electronic Services Design and Delivery 18 pages.
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Book Chapter
Havish Madhvapaty, Anupama Rajesh (2018). Driving Customer Appeal Through the Use of Emotional Branding 25 pages.
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Book Chapter
Havish Madhvapaty, Anupama Rajesh (2019). Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications 24 pages.
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Book Chapter
Dr. Rajagopal (2009). Information Communication Technologies and Globalization of Retailing Applications 15 pages.
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Journal Article
Abdulaziz Alshubaily (2017). International Journal of Customer Relationship Marketing and Management 15 pages.
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Journal Article
Sabina Potra, Monica Izvercian, Serban Miclea (2016). International Journal of Information Systems in the Service Sector 13 pages.
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Book Chapter
Vincenzo Corvello, Eleonora Pantano, Assunta Tavernise (2011). Advanced Technologies Management for Retailing: Frameworks and Cases 17 pages.
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Book Chapter
Alessia D'Andrea, Fernando Ferri, Patrizia Grifoni (2014). Encyclopedia of Business Analytics and Optimization 12 pages.
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Book Chapter
Shivani Saini, Jagwinder Singh (2018). Driving Customer Appeal Through the Use of Emotional Branding 17 pages.
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Book Chapter
Shivani Saini, Jagwinder Singh (2019). Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications 16 pages.
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