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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Ana Pinto de Lima

Ana Lima is Professor in the area of Marketing and Sales at ISCAP, Polytechnic Institute of Porto. Ph.D. in Marketing and researcher at CEOS (Center of Organizational and Social Social and Organizational Studies of Polytechnic of Porto) with research in the areas of retail, digital marketing, consumer behavior, and branding. In the research area, she participates regularly in international conferences and Erasmus programs. She is currently the director of the Master in Digital Marketing and a technical professional course in Sales for International Markets. With experience in the areas of consultancy in Marketing, Sales, and Communication
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