Fabio Musso is Full Professor of Business Management in the Department of Economics, Society and Politics, and Chairman of the M. S. in Marketing and Communication at the Carlo Bo University of Urbino (Italy). He is Editor in Chief of the International Journal of Economic Behavior. Prior to entering the University he worked as marketing manager in the furniture and automotive industry. He has 24 years of experience in teaching and research. His current research interests include international strategy, internationalization, marketing, marketing channels, retailing, logistics, CSR. He has more than 170 research publications in various refereed international journals/conferences and he published fourteen books. He is Associate Editor of the International Journal of Applied Behavioral Economics and member of the Scientific Board of several international journals. He is member of: European International Business Academy (EIBA).