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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations
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Inês Veiga Pereira
Inês Pereira
is a Marketing and Brand manager professor at ISCAP, from Polytechnic of Porto, with expertise in branding, social marketing and corporate social responsibility. Inês has edited books, published chapters and papers in journals and international congresses with referee. She has also organized 2 international congresses on social and non profit marketing. She is the director of Business Communication Degree and Post-graduation on Management and direction of Health care institutions.
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