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Information Resources Management Association
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Loredana Kotinski

Loredana Kotinski is a Brazilian journalist, with passages for newspaper, TV, radio and magazine companies in Brazil. His professional career as a journalist includes coverage of topics such as citizenship, the environment, culture and tourism, with a special focus on the Brazilian Amazon and countries in South America. In addition to being a communication advisor in public institutions focused on human rights, such as the Secretariat of Justice and Human Rights of Amazonas and the Public Ministry of Amazonas. Post-graduated in Political Marketing (UnB) and Master in Project Management (FGV/UCI Irvine), she commanded Press Comunicação Estratégica for more than 11 years, operating in the North of Brazil and Venezuela, especially in crisis management and in the creation of business and political marketing projects. At the same time, she taught Marketing and Social Media at UniNorte, one of the largest teaching centers in Amazonas, for graduate students. In the last four years, she has dedicated herself to a PhD in Information and Communication on Digital Platforms (UP / UA), in Portugal, and to the creation of Grupo Norte de Comunicação, a group of nine communication vehicles spread across five Brazilian states. In addition to implementing the new group, he was its CEO and responsible for starting journalism on digital platforms, with streaming, multichannel journalistic content and social media as a platform for generating content for traditional vehicles, such as TV and radio. Currently, she is a researcher at DigiMedia at the University of Aveiro in ESG (Environment, Social and Governance) in social media, the core of her doctoral thesis which ends this year 2023. environment and social issues. In addition, she is a consultant for companies in the areas of ESG and marketing in the State of Amazonas and the Federal District.
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