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Luis Bettencourt Moniz
Professor, author and founder of the foxp2 platform for the analysis of brand engagement in social networks. Invited Professor IPAM, UCP, Universidade Europeia, IADE and Escola Superior de Comunicação Social. He coordinates 3 graduate courses: Executive Master Digital Marketing in Universidade Europeia; Data Science Applied to Marketing in IPAM and Marketing Research and Analytics in IPAM. He has been dedicated to the areas of Marketing Analytics, Marketing Intelligence, Digital Marketing Metrics and Data Science Applied to Marketing. He holds a Master's degree in Information Management by NOVA IMS. He has a degree in Statistics and Information Management from Universidade Nova de Lisboa. He studied Philosophy at Universidade Católica Portuguesa. He was marketing director of SAS Software and ESRI. He is co-author of several books on Marketing Metrics. He is president of ALUMNI at NOVA IMS and vice-president of Data Science Portuguese Association (DSPA).
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