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Sadhana Mishra
Sadhana Mishra
earned her Ph.D. in management in 2014 from FMS, Banaras Hindu University, Varanasi, India. Following this accomplishment, she embarked on a professional journey that led her to the University of Hail, Saudi Arabia, where she presently holds the position of Assistant Professor in the College of Business Administration. Dr. Mishra's primary research focus revolves around the domains of Retailing and Tourism. With a wealth of experience, she has delved extensively into research areas such as Brand Management, Customer Experience, Brand Engagement, Shopping behavior, Tourism and Hospitality, Medical Tourism, Virtual Tourism and Green Marketing. Beyond her academic endeavors, Dr. Mishra actively contributes to the scholarly community as a reviewer for journals indexed in Scopus and Wiley.
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