Susana Marques is Adjunct Professor at the Higher Institute of Accounting and Administration, University of Aveiro, where she has been teaching Services Marketing, Tourism Marketing, Strategic Management and Marketing&Sustainability. She received her Ph.D. in Marketing from the University of Stirling, Scotland, in 2008, and her research work is focused on social change frameworks, the transference of relationship marketing to social marketing multifaceted and complex programmes, especially in terms of organizational implications and redesign of process evaluation frameworks. Further research interests include the reconfiguration of marketing for an intersection of business and social value creation.