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Wong Chee Hoo
Wong Chee Hoo
received a PhD in marketing from Universiti Putra Malaysia's Graduate School of Management in 2012. He had worked in the advertising industry for more than two decades, lastly at one of Malaysia's largest media companies. The past four years have seen him serve as an associate professor at INTI International University Malaysia. He is an associate managing editor for the Journal of Business and Social Sciences, where he provides peer reviews of manuscripts (JoBSS). His research interests lie in the areas of sustainable marketing, brand strategy, and consumer intent.
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