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Ana Pinto Lima
Ana Pinto Lima
(
) is a professor of marketing at the Polytechnic of Porto – Institute of Accounting and Administration (ISCAP). Ph.D. in Marketing Management and researcher at CEOS (Center for Organizational and Social Studies at the Polytechnic of Porto) with work in retail research, digital marketing, branding, and luxury. In the research area, she has published articles in international peer-reviewed journals and regularly participates in international conferences and Erasmus programs. She is currently director of the Digital Marketing Degree and responsible for a professional technical course to improve employability.
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