Ana Pinto Borges is PhD in Economics, Faculty of Economics, University of Porto. She is Coordinating Professor (since 2010), President of the Pedagogical Council (since 2015), Coordinator of the Master in Business Management (since 2015) and the Executive MBA (since 2016) at ISAG - European Business School. Scientific Coordinator of Research Center in Business Sciences and Tourism (CICET – FCVC) since 2021 and coordinated the ISAG Research Center (NIDISAG) between 2015 and 2021. She has published several articles and book chapters indexed in highly recognized international scientific journals. She also publishes books of international distribution, namely “Building Consumer-Brand Relationship in Luxury Brand Management” and “New Techniques for Brand Management in the Healthcare Sector”. Participation in presentations in various national and international congresses and member of the Scientific Committees in academic events. Editor and one of the founding members of the European Journal of Applied Business and Management (EJABM). Former Accenture consultant in the financial area. Economist at the Health Regulatory Entity since 2010.