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Anuradha Yadav
Anuradha Yadav
is an Assistant Professor at the Department of MBA at Dayananda Sagar College of Engineering (DSCE), a premium institution at Bengaluru, India. She is an MBA, MA, PGDJM and a Ph.D. in Marketing. Her teaching and research focus is on Product and Brand Management, Strategic Management, and Marketing Management. She is a prolific author of several research papers, book chapters and case studies. She is a resource person to various research conferences and passionately guides researchers and students in management domain.
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