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Ayşegül Eda Kop
Ayşegül Eda Kop
, PhD has been working as Lecturer at Healthcare Management department in Sinop University since September 2021. She has a MSc degree in Marketing/Unv. Of Nottingham/UK and a PhD in Management Studies/University of Aberdeen/UK. Her PhD explored “social media” and “new product development” using qualitative methodology. Her research interests include social media, new product development, sustainable marketing, marketing research, consumer behaviour and SMEs. She has previously published in international academic journals, international book chapters and international conference proceedings (including presenting papers) on these mentioned topics. Besides academic experience, she has consultation experience in SMEs in the UK and Turkey as well.
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