Francisco Liébana-Cabanillas holds a PhD in Business Sciences from the University of Granada (Spain). His main area of research and interest in the field is the effectiveness of mobile and online banking, Internet consumer Behavior, e-banking acceptance, social media and tourism. He has published articles on these topics in various academic journals, such as Tourism Management, International Journal of Information Management, Computers in Human Behavior, Expert Systems with Applications, Industrial Management & Data Systems, Technological Forecasting and Social Change among others, as well as in national and international conferences (EMAC, AEMARK, Hispanic-Lusitanian Congress in Scientific Management, AEDEM, GIKA, Global Management, etc.).