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Hafizah Omar Zaki
Hafizah Omar Zaki
is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), National University of Malaysia. She is currently the Head of the Emerging Technology & Big Data (ETBD) cluster at the Centre of Global Business and Digital Economy (GloBDE), FEP-UKM. She holds a PhD in Marketing - specializing in advertising and branding from the University of Malaya (UM); an MBA - specialising in Human Resource Management from UKM; and a Degree in Multimedia Management from Multimedia University (MMU). Her research and publications involve advertising, branding, digital marketing and digital business amidst the advancement of technology use.
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