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Joaquim Monteiro Pratas
Joaquim Monteiro Pratas
has a PhD in Business and Management Studies from Faculdade de Economia do Porto - University of Porto, a MSc in Management (with a specialization in Marketing and Strategy), and a degree in Economics from the same university. He is a lecturer at Universidade da Maia - ISMAI, an invited Adjunct Professor at Instituto Politécnico do Porto, and invited Professor in Porto Business School – University of Porto. His main interests involve Marketing, Communication, Tourism Communications, Sales, Leadership, E-Business, Retail and Management. Presently, he is a researcher at Unidade de Investigação em Ciências Empresariais e Sustentabilidade (UNICES), and at Governance, Competitiveness and Public Policy (GOVCOPP) unit research from Universidade de Aveiro. He was also a practitioner in one of the biggest Retail Companies in Portugal (in Advertising, Loyalty Card / Customer Management, Brand Management, Space Management and Business Analysis teams), invited lecturer at Instituto Politécnico de Viana do Castelo, and invited Adjunct Professor at ESTGA - Universidade de Aveiro.
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