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Joaquim Monteiro Pratas
Joaquim Pratas
is a Lecturer at Universidade da Maia - ISMAI and ISCAP-IPP. He graduated on Economics, and has a MoSc and PhD in Business and Management (specialization on Marketing and Strategy) at University of Porto. He is a researcher at UNICES - Universidade da Maia and GOVCOPP-Universidade de Aveiro. His research focus is on Retailing, Marketing, Communications, and Tourism.
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