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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Jordi Serra Simon

Jordi Serra Simón is Adjunct Lecturer at the University of Girona. His research fields are related to the study of perceived quality, destination management, tourism, advertising and branding. He is co-author of articles about public relations, education and digitalization. Contact: Department of Philology and Communication, University of Girona, Building Sant Domènec II, Pl. Ferrater i Mora, 1, Campus Barri Vell, Girona, Spain.
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