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Ligita Zailskaitė-Jakštė
Ligita Zailskaitė-Jakštė
is a researcher and lecturer at Kaunas University of Technology (KTU), Faculty of Informatics, Multimedia engineering department. She defended her PhD “Consumer engagement behavior in social media communication impact on brand equity” in social sciences, KTU. Currently, she works in an interdisciplinary area. Ligita has experience in Erasmus+ projects management and in creating new e-learning courses; worked for 10 years as a marketing and communication specialist at KTU. She is a board member of the Lithuanian Communication Association (LTKA) and a member of the National Association of Distance Education (NADE). She upskilled her qualification at KTH Royal Institute of Technology, University of Rostock (Germany), University of Iceland (Iceland) and gave lectures at the University of Ferrara (Italy), the Pontifical University of John Paul (Poland), and others. Her research areas include social media/ technologies online usage for consumer engagement behavior and positive experience creation, consumers' positive acceptance of technologies online, human-computer interaction, project management, and marketing communication.
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