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Natalia Vila-Lopez
Natalia Vila López
is in Marketing in the Department of Marketing - Fac. of Economics, University of Valencia, Spain. She gets her PhD in Marketing from the University of Valencia in 1999. Her research attention has focused on the areas of strategic marketing and brand. She has published articles in several refereed journals (i.e. Tourism Economics, Journal of Destination Marketing, Information & Management, European Journal of Innovation Management; Journal of Business and Industrial Marketing; Innovative Marketing; Qualitative Market Research: An International Journal; European Journal of Marketing; The Marketing Review; Marketing Intelligence and Planning; Journal of Global Marketing; Journal of Relationship Marketing; Sex Roles; Equal Opportunites International, and other relevant Spanish journals). She is the author of diverse books and book chapters related to her investigation field. She has also presented papers at the European Marketing Conference and the Academy of Marketing Conference. She collaborates with several companies, helping them in marketing areas (brand positioning, competitors analysis, analysing commercial efforts, etc.).
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