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Nilesh Arora
Nilesh Arora
is an academician with 21 years of Industry, teaching, and research experience. He has MBA in Marketing and Ph.D. in Management. He has been in academic leadership roles for the last 10 years and has 6 years of experience in the industry. He is presently working as Professor in Marketing area and Director, University School of Business, Chandigarh University, Mohali, Punjab, India. He has been teaching courses like Marketing Management, Consumer Behavior and Advertising. He is an avid researcher, prolific writer, and an academician of repute. He has attended and presented research papers in various National and International Conferences and Seminars in leading Universities and has several publications in national and international journals of repute. He has published research papers in various journals like Journal of Consumer Marketing, Marketing Intelligence and Planning, Journal of Global Scholars of Marketing Science, Journal of Global Marketing, Asian Academy of Management Journal, Decision, International Journal of Business and Globalisation. Dr. Arora’s research interests include Consumer Behavior, Celebrity Endorsement, Social Media Advertising, and Retail.
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