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Prashant Chauhan
Prashant Chauhan
is currently associated with Chitkara Business School, Chitkara University Punjab, India as an Assistant Professor of Business Analytics. He has research interest in the domain of Customer Experience Management, Digital marketing and Analytics – How to Develop and Execute the Most Profitable Customer Experience Strategies” and holds visiting professorship at TAPMI School of Business, Manipal University Jaipur. He has been earlier associated with Mittal School of Business, LPU, Punjab, India as an Assistant Professor- MBA Marketing program. Delivered guest session at Jaipuria Intitute of Management, Jaipur, India on “Business research methods and data analytics” for Masters students. He is well versed with research and data analytics tools like, IBM SPSS, AMOS, PLS SEM, R, Python, C, C++, SQL, Tableau and AWS Sage maker. As ingenious researcher, he has presented research papers in national & international conferences, seminars, workshops and faculty development programs at institutions of repute (e.g., MICA Ahmedabad, FMS BHU, IIT- Bombay and TAPMI). He has published research articles and book chapters in ABDC, Scopus and UGC listed journals.
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