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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Sahar Mesfar

Sahar Mesfar is a Ph.D Student in Marketing at the Faculty of Economic Sciences and Management of Sfax .She is currently an University Teacher at the Faculty of Economic Sciences and Management of Mahdia. She is an author and co-author, her research interest is Digital marketing , Electronic word of mouth, Augmented Reality
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