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Sílvia Faria
Sílvia Faria
is an Assistant Professor at Universidade Portucalense and High Institute of Accountability and Administration of Porto. She is a researcher at REMIT – Research in Economics, Management and Information Technologies (Universidade Portucalense), and at COMEGI (Universidade Lusíada). She has a Degree in Business Sciences, a Master’s Degree in Business Management, a Specialization in Marketing, and a PhD in Economics and Business. She worked for 15 years as a Business Unit Manager at Segafredo Zanetti (Portugal) and has been a consultant and trainer in Marketing and Strategy. Nationally and internationally, she has published several articles in scientific journals.
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