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Sunanda Vincent Jaiwant
Sunanda Vincent Jaiwant
completed her M.B.A in Finance and Marketing. She has a Doctoral degree in Marketing. She is a versatile faculty in Management with excellent communication skills demonstrated by 17 years of teaching experience as well as around two years in the industry. Throughout her career, Dr Sunanda Vincent J has combined her academic interests with different marketing and entrepreneurial skills. She considers herself a marketing professional and a marketing educator, owing to a diverse background in consumer behavior, advertising, branding, digital marketing, and education. She has earned digital marketing certifications in Inbound Marketing & Marketing Software by Hubspot, a leading platform for marketing, sales, customer service, and CRM. Since 2006, Dr Sunanda has been developing and teaching a variety of marketing papers across tertiary education institutions in India. She uses her degree in commerce and business management combined with her professional experiences to create a learning environment for students grounded in real-world business contexts. She is a motivated, enthusiastic educator with a strong desire to foster a cohesive student learning atmosphere. Specialized in managing students effectively and maximizing learning opportunities through various practical oriented activities. She is motivated with a strong work ethic and a commitment to excellence in teaching and research. She specializes in using behavior economics and decision design to drive consumer decision making. Dr Sunanda’s research interests cover a range of business and educational topics. Her publications include research papers and book chapters on varied topics. She has made numerous national and international conference presentations. Outside of teaching, she is a content writer. Presently she is working as Assistant Professor at the School of Business and Management Christ University.
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