Xuechen Gao

Xuechen Gao received the Honours Bachelor of Commerce in Management Information Systems and Analytics from the University of Ottawa in Canada. She worked as an intern at Ipsos for four months in 2023 and at Capgemini for three months in 2021. Her research interest is in consumer behavior/psychology, brand image, and digital/media marketing, and she expects to work in the consulting industry after graduating with an MSc (Library and Information Management) at HKU.

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