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Yassine El Bouchikhi
Yassine El Bouchikhi
, as an Assistant Professor in Marketing within the Al Akhawayn University in Ifrane, Morocco, has been involved in Marketing practice for over 15 years both as a professional and as an academic, in the USA, Europe, and North Africa. Yassine received his Ph.D. in Marketing from the Paris Dauphine University in 2019. Before joining Paris Dauphine’s Ph.D. program, he held positions in the Marketing and information technology departments where he conducted several internal research and development projects. In parallel with his PhD thesis, he was a post-doctoral fellow at ESSEC Business School, where he taught advanced Marketing engineering methods in the Master of Management Science program (Ranked 2nd in the world by Financial Times 2022). He has also lectured in the United States as a Visiting Assistant Professor of Marketing for the Maine Business School at the University of Maine. Yassine intervened regularly in various institutions in France like Neoma Business School, ISG, Christian university of Lyon in the undergraduate and graduate programs.
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