An Empirical Study of Determinants of E-Commerce Adoption in SMEs in Vietnam: An Economy in Transition

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Author(s): Le Van Huy (Danang University of Economics, Vietnam), Frantz Rowe (IEMN-IAE, University of Nantes and SKEMA Business School, France), Duane Truex (J. Mack Robinson College of Business - Georgia State University, USA, and Mid Sweden University, Sweden)and Minh Q. Huynh (Southeastern Louisiana University, USA)
Copyright: 2012
Volume: 20
Issue: 3
Pages: 32
Source title: Journal of Global Information Management (JGIM)
Editor(s)-in-Chief: Zuopeng (Justin) Zhang (University of North Florida, USA)
DOI: 10.4018/jgim.2012070102

Keywords: Computer Science & IT / Global Information Technology / Information Science Reference / IT Research and Theory

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Abstract

Experts and business pundits forecasted drastic changes in Vietnam’s fledgling e-commerce when the Southeast Asian country became an official member of the World Trade Organization (WTO) in 2007. Over the past few years, as part of the Reform – called Doi moi – some Vietnamese enterprises have adopted e-commerce and already benefitted from it. In this research, the authors adapt the Technology-Organization-Environment (TOE) framework and test a model of e-commerce adoption including numerous internal and external factors identified in empirical studies. The final sample of 926 small and medium-sized enterprises in Vietnam includes both adopter and non-adopter firms. The policy implications of this study on promoting e-commerce adoption by SMEs in transition economies, such as Vietnam, are discussed.

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An Empirical Study of Determinants of E-Commerce Adoption in SMEs in Vietnam: An Economy in Transition

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