Description
Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage.
Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship.
Reviews and Testimonials
This collection explores the impact of new digital technologies on business innovation and collaborative processes, the role of neuromarketing in measuring unconscious marketing influence, and the correlation between the educational field and entrepreneurship. Twelve contributions investigate innovation adoption among Latin American family firms, international conventions among innovation events, group lending through the Kiva microlending website, and e-learning solutions for enhancing entrepreneurship competencies in the service sector.
– Protoview Reviews
Author's/Editor's Biography
Ioana Iancu (Ed.)
Ioana Iancu graduated from Political Science. She has MA studies in Management of Political Organizations and in Advertising at Babes-Bolyai University, Cluj-Napoca and MA studies in Political Science at Central European University, Budapest. She has a PhD in Sociology. She currently holds a Lecturer position at the Faculty of Political, Administrative and Communication Sciences, Babes-Bolyai University, Cluj-Napoca, Romania.