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A Gamification Mechanism for Advertising in Mobile Cloud
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Author(s): Zongwei Luo (South University of Science and Technology of China, China), Qixing Zhuang (The University of Hong Kong, Hong Kong), Tao Jiang (The University of Hong Kong, Hong Kong), Yang Liu (The University of Hong Kong, Hong Kong)and Feng Yi (The University of Hong Kong, Hong Kong)
Copyright: 2015
Pages: 18
Source title:
Robotics, Automation, and Control in Industrial and Service Settings
Source Author(s)/Editor(s): Zongwei Luo (South University of Science and Technology of China, China)
DOI: 10.4018/978-1-4666-8693-9.ch010
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Abstract
In this chapter, we introduce a gamification mechanism for advertising in mobile cloud. Gamification for advertising uses game thinking and mechanism in non-game contexts to engage users in developing and deliver advertising content suitable for mobile devices. To support this gamification advertising mechanism, we develop a cloud based service platform for media integration and distribution, supporting flexible interactions and collaboration among media content providers, advertisers, and developers. Contribution of this chapter is it introduces game theory and mechanism design into gamification for advertising which is demonstrated as feasible and just in time. And the gamifiation for advertising is the first in the literature ever discussed as we know in the context of mechanism design. A layering solution with introduction of an advertising layer for developing gamified applications for mobile devices is also the first ever in the literature as we know.
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