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A Qualitative Case Study for Technology Acceptance Using TAM and the Kübler-Ross Models
Abstract
This study was an investigation of interactions based on the existing research, including the Technology Acceptance Model (TAM) (Davis, 1986) and The Kübler-Ross model for grieving and acceptance of dying that addresses emotional transitions of terminally ill patients. As obvious as this connection may be, there is little research that has been presented to analyze the human acceptance process related to other models of acceptance. Nor has there been an analysis of the technology acceptance experience from an emotional, cognitive perspective. This study produced themes that address the process for acceptance at an individual level. Themes associated with technology acceptance included force, emotions triggered by interaction with technology, how technology was introduced and relationships with those that introduced it, organic acceptance, cost associated with use, small wins learning to use the technology, societal perspectives, avoidability behaviors, social adoption, supported infrastructure, loss of freedom, finality and rejection, dependency, euphoria, and anxiety with use.
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