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A Qualitative Study of Green IT Adoption Within the Philippines Business Process Outsourcing Industry: A Multi-Theory Perspective
Abstract
This study explores the green IT adoption experience of organizations within the business process outsourcing industry in the Philippines using a multi-theory perspective. Through a multiple case study with three organizations, it presents a holistic account of the factors in green IT adoption. This study shows the usefulness of complementarily deploying adoption theory and offers important theoretical and practical implications for organizations as they extend their BPO operations globally. In this study, the authors discovered that technological and organizational context factors have greater positive impact on Green IT adoption within BPO organizations while environmental context factors have lesser impact in decision-making processes.
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