Adoption of Social Media as Communication Channels in Government Agencies

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Author(s): Reemiah Alotaibi (Leeds Beckett University, UK), Muthu Ramachandran (Leeds Beckett University, UK), Ah-Lian Kor (Leeds Beckett University, UK)and Amin Hosseinian-Far (Leeds Beckett University, UK)
Copyright: 2018
Pages: 35
Source title: Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-5201-7.ch035

Keywords: Human Aspects of Technology / Human-Computer Interaction / Information Science Reference / Social Sciences & Humanities

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Abstract

Social media has become an integral part of many people's lives around the world. The main use of this communication channel is to connect with social circles. It is also widely used for commercial and business purposes. Governments are also keen to use social media as an alternative to the traditional communication channels. Nonetheless, when the level of use of social media in the government is compared to other fields, a clear gap becomes apparent. This chapter investigates the adoption of social media as a communication channel between citizens, public agencies and government departments; and considers a wide range of factors that affect the issue from the perspective of public agencies. This chapter presents an extensive literature review and proposes a framework that organises the critical factors that affect public agencies' efforts while implementing social media. We also provide a list of hypotheses to validate and evaluate the significance of these factors.

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Adoption of Social Media as Communication Channels in Government Agencies

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