Advancing Theory in Export Performance as a Strategy to Boost Export Growth in Africa

View Sample PDF

Author(s): Gloria Sraha (Victoria University of Wellington, New Zealand)
Copyright: 2014
Pages: 15
Source title: Handbook of Research on Effective Marketing in Contemporary Globalism
Source Author(s)/Editor(s): Bryan Christiansen (PryMarke, LLC, USA), Salih Yıldız (Gümüşhane University, Turkey)and Emel Yıldız (Gümüşhane University, Turkey)
DOI: 10.4018/978-1-4666-6220-9.ch013

Keywords: Business & Management / Business Science Reference / Marketing

Purchase

View Advancing Theory in Export Performance as a Strategy to Boost Export Growth in Africa on the publisher's website for pricing and purchasing information.

Abstract

This chapter presents literature on export performance in international business and discusses how exporting firms, especially in Africa, can improve their competitiveness in international markets. The chapter further outlines the dimensions and determinants of export performance as highlighted in the extant literature and the importance of diversification of raw material commodity exports to value added exports in Africa.

The IRMA Community

Research IRM

Advancing Theory in Export Performance as a Strategy to Boost Export Growth in Africa

Purchase

Abstract

Related Content

IRMA Sponsors