The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
M-Advertising
Abstract
According to our comprehension, mobile advertising (also called “wireless advertising” or “mobile marketing”) is the presentation of advertising information on mobile handheld devices with a wireless data link like cellular phones, personal digital assistants and smartphones; however notebooks/laptops and tablet PCs are not considered as mobile devices in this sense, because they are used like stationary devices at different locations. For example SMS-messages with product offers would be a simple form of m-advertising. In this article we discuss the special features of m-advertising, but also the problems involved. Afterwards we name basic methods of m-advertising and compare their general strengths and weaknesses using a set of criteria.
Related Content
Tapan Kumar Behera.
© 2023.
20 pages.
|
B. Narendra Kumar Rao.
© 2023.
17 pages.
|
Blendi Rrustemi, Deti Baholli, Herolind Balaj.
© 2023.
18 pages.
|
Alma Beluli.
© 2023.
11 pages.
|
Jona Ndrecaj, Shkurte Berisha, Erita Çunaku.
© 2023.
15 pages.
|
Yllka Totaj.
© 2023.
12 pages.
|
Hla Myo Tun, Devasis Pradhan.
© 2023.
31 pages.
|
|
|