An Early Pioneer of Medical Tourism's Use of the Internet and Social Media

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Author(s): Phillip D. Pardo (Ritsumeikan Asia Pacific University, Japan)
Copyright: 2015
Pages: 11
Source title: Current Issues and Emerging Trends in Medical Tourism
Source Author(s)/Editor(s): Malcolm Cooper (Ritsumeikan Asia Pacific University, Japan), Kazem Vafadari (Ritsumeikan Asia Pacific University, Japan)and Mayumi Hieda (St. Luke Clinic, Oita, Japan)
DOI: 10.4018/978-1-4666-8574-1.ch012

Keywords: Business & Management / Hospitality, Travel & Tourism Management / Medical Diagnosis and Practice / Medical Information Science Reference

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Abstract

Medical tourism, as has been mentioned numerous times in other chapters in this book, is not a new concept, but what happened in the early 1990's with the advent of the Internet was truly novel. For most medical physicians the potential of this innovation was quite unexpected and at first difficult to accept. Some however embraced it… this is the story of one doctor practicing in Belgium who saw the potential of the web and instead of bowing to the perceived threat, embraced its full potential from day one. By looking at the effects of the internet on Medical Tourism using a SWOT analysis and following this pioneer from the mid 1990's (remember that 1993 marks the first real use of websites), this chapter tries to map the earliest evolution of the use of the web for the delivery of medicine and medical advice.

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An Early Pioneer of Medical Tourism's Use of the Internet and Social Media

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