Analyzing the Digital License Reselling Problem and Its Impact on E-Commerce

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Author(s): Tarek Gaber (Suez Canal University, Egypt)and Ning Zhang (University of Manchester, UK)
Copyright: 2013
Pages: 21
Source title: E-Marketing in Developed and Developing Countries: Emerging Practices
Source Author(s)/Editor(s): Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt)and Riyad Eid (United Arab Emirates University, UAE)
DOI: 10.4018/978-1-4666-3954-6.ch008

Keywords: Business & Management / Business Science Reference / Marketing

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Abstract

Existing Digital Rights Management (DRM) systems allow consumers to buy digital licenses to access the corresponding contents on their devices. However, with these DRM systems, the consumers are unable to resell their licenses. Supporting digital license reselling adds additional challenges to DRM technologies and could find a new E-market. The aims of this chapter are as follows. The problem of reselling digital licenses is formally formulated. Then the state-of-the-art of the existing license reselling solutions proposed in the literature is discussed. Their strengths and limitations are analyzed. Then a framework allowing a consumer to resell his/her license to another consumer without compromising the underlying security of the DRM system is proposed. Finally, the impact of allowing license reselling on E-commerce is discussed.

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Analyzing the Digital License Reselling Problem and Its Impact on E-Commerce

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