Augmented Reality Apps for Tourism Destination Promotion

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Author(s): Roya Rahimi (University of Wolverhampton, UK), Azizul Hassan (Cardiff Metropolitan University, UK)and Ozlem Tekin (Necmettin Erbakan University, Turkey)
Copyright: 2017
Pages: 16
Source title: Apps Management and E-Commerce Transactions in Real-Time
Source Author(s)/Editor(s): Sajad Rezaei (Taylor’s University, Malaysia)
DOI: 10.4018/978-1-5225-2449-6.ch011

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

Current chapter focuses on the effectiveness of Augmented Reality (AR) supported applications for mobile and wearable devices during the visitation of tourist destinations. AR as an innovative technology tool becomes inseparable part of destinations' marketing in different countries across the world. However, the use of AR for marketing purpose in tourism destinations is fully dependent on access and resource availabilities. Hence the effective of AR application in tourism destination marketing remains a subject to detailed and accurate information availability of a particular destination or a region. This chapter draws particular reference to the AR supported ‘Mobile guides' that replaced conventional human tourist guides. The chapter is indebted to AR literature written in the Turkish. Results demonstrate that AR as an innovative technology can be applied for tourism destination promotion.

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