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Big Data in Social Media Environment: A Business Perspective
Abstract
Information technology has reached its pinnacle, with the era being dominated by two hi-tech driving forces - Big data and Social media. Big data encompasses a wide array of data mining workloads, extracted through various sources, the results of which are of keen interest to business leaders and analysts across every industry segment. Data from the social media is exploding at an exponential rate and is being hailed as the key, to crucial insights into human behavior. Extracting intelligent information from such immense volume, variety and velocity of data, in context to the business requirement is the need of the hour. Therefore, new tools and methods specialized for big data analytics is crucial, along with the architectures for managing and processing such data. Big data complemented with Social Media offers a new horizon to take management practice to an advanced level.
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