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Case-Based Teaching in Short-Term Management Development Programs: Opportunities and Challenges
Abstract
In this chapter the author discusses how and when cases should be used or not, during short-term educational programs, either company tailored or open enrollment, and designed for midlevel and executive level managers. Reflecting on personal experiences of case-based teaching in short-term programs, the author shares two cases. One was an extremely successful integration of an extensive Harvard Business School case study into a company-tailored executive educational program conducted for a leading Russian insurance company, with about 200 participants (branch general managers who were leading teams of about 1000 employees and branch HR managers). The other was a contrasting story of failure. The cases are supplemented with reflections and summaries of lessons learned, along with frameworks for successful planning and delivery of case-based short-term educational programs.
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