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“Case Writing Canvas”: A Simple Tool for Managing Complexities of Case-Development Process
Abstract
The popularity of case-study methods in business education is constantly growing. Consequently, there is an increasing demand for publications concerning case writing and teaching, which helps business educators develop their own case studies that fit their local context. However the process of case development remains a kind of ‘black-box' process that requires a combination of diverse perspectives, including theory, writing, and teaching. The aim of this chapter is to review some of the most popular case-development tools and present an idea for a new comprehensive tool, i.e. ‘Case Writing Canvas'. This chapter presents this tool using an example of an actual case, and discusses its usefulness in the context of existing tools, as well as its advantages observed when used for business education in Central and Eastern Europe.
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