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Climate Information Sources (CISs) and Tourist Satisfaction
Abstract
In recent years, the excellent status of tourism industry and its role on social-economical development has caused more attention to be paid to tourism's various dimensions in countries, especially developing countries. Publicity and advertizing have significant influence on the sustainable growth of the tourism industry. In addition, the information sources can help tourism. That is why quality of the publicity and information sources are seriously considered by deputies and planners of the tourism sector for marketing of the tourism industry. It seems that the role of Climate Information Sources (CISs) on the tourism industry is more critical than other resources. This research is a descriptive survey study that investigates the satisfaction of CISs quality of foreign tourists in order to attract tourists to Iran. In this chapter, CISs are divided into two main categories: Website sources and printed sources. The two sources are investigated in the aspects of attractiveness, motivating/ influencing, usefulness, validity, user-friendliness, and usefulness. The results show that CISs quality of printed and Website sources are satisfactory from the viewpoint of Iran's foreign tourists. In addition, quality of CISs are good in the aspect of motivating/influencing, but they are not in good condition from the aspects of user-friendliness and usefulness.
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