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Combining Case Teaching and Case Writing Creatively

Combining Case Teaching and Case Writing Creatively
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Author(s): Urs Müller (ESMT European School of Management and Technology, Germany)and Martin Kupp (ESCP, France)
Copyright: 2017
Pages: 20
Source title: Case Studies as a Teaching Tool in Management Education
Source Author(s)/Editor(s): Dominika Latusek (Kozminski University, Poland)
DOI: 10.4018/978-1-5225-0770-3.ch007

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Abstract

In this chapter, the authors propose that not only do case teaching and case writing belong together, they can also support and inform each other in many ways. The authors highlight the fact that case teaching and case writing are not two separate and independent tasks, and therefore they should be combined continually in new and creative ways. Although it is obvious that it does not make a lot of sense to write cases without there being a teaching need, the authors argue that educators can start teaching the case even before writing it, and by doing so improve their writing. Many examples are given on how case teaching can be used for case writing, and vice versa.

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