Communication Accommodation Theory: Finding the Right Approach

View Sample PDF

Author(s): James M. Goodwin (Georgetown University, USA)
Copyright: 2019
Pages: 18
Source title: Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age
Source Author(s)/Editor(s): Michael A. Brown Sr. (Florida International University, USA)and Leigh Hersey (University of Louisiana at Monroe, USA)
DOI: 10.4018/978-1-5225-4168-4.ch008

Keywords: Digital Communications / Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

Purchase

View Communication Accommodation Theory: Finding the Right Approach on the publisher's website for pricing and purchasing information.

Abstract

A lack of face-to-face interactions affects society while digital influences on the world create and sustain communications characterized by limited feedback, incomplete information, tentative connections, and misunderstandings. Thousands of digital messages lack the full communication components—sender-receiver-feedback—creating barriers to communication completion. The ability to adapt to the receiver and the medium is enhanced in face-to-face communication, as defined within communication accommodation theory (CAT). CAT allows all parties to emphasize or minimize differences in verbal and non-verbal conversations.

The IRMA Community

Research IRM

Communication Accommodation Theory: Finding the Right Approach

Purchase

Abstract

Related Content

IRMA Sponsors