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Communication Technologies in E-Tourism: A Review of Online Frameworks

Communication Technologies in E-Tourism: A Review of Online Frameworks
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Author(s): Maria Matiatou (Universidad de Alcalá, Spain)
Copyright: 2019
Pages: 24
Source title: Strategic Perspectives in Destination Marketing
Source Author(s)/Editor(s): Mark Anthony Camilleri (University of Malta, Malta)
DOI: 10.4018/978-1-5225-5835-4.ch007

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Abstract

Information-intensive and technology-driven environments like e-tourism need to be constantly oriented towards improvement of their communication strategies and infrastructure considering their immediate impact on user experience and customer behavior. The full range of available technologies is rapidly stretching from sophisticated website features to personalized services based on recommender systems that associate user preference with destinations and hospitality services. Despite the development of these technologies, many challenges remain in designing, applying, and evaluating the web-based services in their critical role between visitor and destination experience. This chapter addresses the problem of how to support management decisions on information technology solutions that best promote destination brands, support visitors' decision-making process, and enhance user experience of a place, service, or destination.

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