Consumer Adoption of E-Government in South Africa: Barriers, Solutions, and Implications

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Author(s): Richard Shambare (University of Venda, South Africa)
Copyright: 2016
Pages: 28
Source title: Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Source Author(s)/Editor(s): Ayantunji Gbadamosi (University of East London, UK)
DOI: 10.4018/978-1-5225-0282-1.ch009

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

This chapter examines South African consumers' patterns of adoption of electronic governance systems. Three elements related to e-government adoption are examined. Firstly, the development of e-government in South Africa is explored. Secondly, the chapter investigates the barriers constraining the public's utilisation of e-gov. Thirdly, suggestions on how e-government initiatives could be better aligned to the Principles of Batho Pele, or people-centred governance, are proffered. To achieve the first objective, an extensive review of the literature encapsulating e-government, South African public services, information communication technologies and commerce is conducted. To achieve the second objective, a survey of 349 consumers from two South African provinces was conducted to explore barriers associated with e-gov adoption. Findings show that although the Batho Pele Principles are pronounced in public sector organisations' missions, their implementation within e-gov still remains a challenge. A plethora of challenges were observed to retard e-government adoption.

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Consumer Adoption of E-Government in South Africa: Barriers, Solutions, and Implications

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