Consumer Intention to Use Smartphone for Mobile Shopping

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Author(s): Chong Ren Lee (Universiti Malaysia Sabah, Malaysia), Kah Yan Tam (Universiti Malaysia Sabah, Malaysia), Jee Yan Lim (Universiti Malaysia Sabah, Malaysia), Pei Ying Seow (Universiti Malaysia Sabah, Malaysia), Vivian Pooi Sun Lee (Universiti Malaysia Sabah, Malaysia), Nurin Amanda Muhammad Faris (Universiti Malaysia Sabah, Malaysia)and Hairunisa Mohd Haris (Universiti Malaysia Sabah, Malaysia)
Copyright: 2017
Pages: 13
Source title: Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Source Author(s)/Editor(s): Norazah Mohd Suki (Universiti Malaysia Sabah, Malaysia)
DOI: 10.4018/978-1-5225-0746-8.ch014

Keywords: Business & Management / Business Science Reference / Marketing

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Abstract

The purpose of this study is to identify the determinants to use the mobile phone to make purchases. The study involved a total of 210 respondents approached in a public higher learning institution in Federal Territory of Labuan, Malaysia. This study applies convenience sampling technique to ensure researcher to monitor the participation of the sample. They were chosen to identify the intention to use smartphones for mobile shopping among young adults. The concept of using smartphones for mobile shopping was explained to the respondents to ensure full understanding in order to obtain best result. Multiple regression analysis asserted that Perceived Usefulness (PU), Perceived Enjoyment (PE), Perceived Ease of Use (PEOU), and Satisfaction (SAT) influence the Intention to use (INT). The results could help online retailers in improving their marketing platform and to understand more of their customers' needs and wants.

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Consumer Intention to Use Smartphone for Mobile Shopping

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