Consumers Attitudes towards Debt: Empirical Evidence from Morocco

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Author(s): Nicolas Hamelin (S. P. Jain School of Global Management, UAE), Ayantunji Gbadamosi (University of East London, UK), Sofia Mohaouchane (Al-Akhawayn University, Morocco)and Imane Benelkaid (Al-Akhawayn University, Morocco)
Copyright: 2016
Pages: 24
Source title: Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Source Author(s)/Editor(s): Ayantunji Gbadamosi (University of East London, UK)
DOI: 10.4018/978-1-5225-0282-1.ch003

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

The purpose of this study is to depict the attitude of Moroccan consumers towards the concept of debt, as well as examine factors triggering their intentions to get a loan. A sample of 310 Moroccans was selected across four cities of the country, namely: Fes, Meknes, Rabat, and Casablanca. Social factors are critically analyzed to understand why the Moroccans' debt has accumulated considerably despite the fact that many of the respondents who are Muslims find interest based loans religiously unacceptable. This research reveals that because respondents view themselves as limited in options, they see financing purchases through debt as a viable solution. The study shows that Moroccans are willing to take loans specifically for education, housing and cars. This study concluded that loans permit some people to be socially accepted and allows them to enjoy life. The implications of the study are discussed in the chapter.

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Consumers Attitudes towards Debt: Empirical Evidence from Morocco

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