Culture's Impact on Technology Mediated Learning: The Role of Horizontal and Vertical Individualism and Collectivism

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Author(s): Steven Hornik (University of Central Florida, USA)and Anna Tupchiy (University of Central Florida, USA)
Copyright: 2009
Pages: 20
Source title: Human Computer Interaction: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Chee Siang Ang (City University of London, UK)and Panayiotis Zaphiris (City University of London, UK)
DOI: 10.4018/978-1-87828-991-9.ch124

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

The horizontal and vertical dimensions of individualism and collectivism are an important characteristic of cultures. These dimensions have many implications for the ways in which individual learners use and respond to interactive technologies. This article reports on a study that investigated the impact of culture, specifically horizontal individualism (HI), vertical individualism (VI), horizontal collectivism (HC), and vertical collectivism (VC) on the effectiveness of technology mediated learning. Results indicate that the four dimensional patterns have differing effects on the use of TML communication capabilities, feelings of sense of community, satisfaction with the TML experience, perceived learning, and declarative knowledge acquisition.

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Culture's Impact on Technology Mediated Learning: The Role of Horizontal and Vertical Individualism and Collectivism

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